Cinematic Storytelling and Advocacy Video Production

Cinematic journeys that raise awareness, honor culture, and inspire action.

Liina Beverage

Liina’s founders set out to reinvent spirulina — an ancient Mayan superfood — by finally making it taste good. They asked SMP Media to follow them on a journey across Mexico City and San Diego, tracing spirulina’s origins from the canals of Xochimilco to the steps of ancient pyramids. To capture the scope of their story, we combined cinematic drone work over historic sites with intimate interviews and vibrant cultural visuals. We also produced custom 3D animation of the Liina bottle and integrated cinematic effects to elevate the brand experience. The final film blended history, science, and entrepreneurship into a cultural narrative that positioned Liina as more than a beverage brand — it became a story of heritage, innovation, and discovery.

two men walking through a garden in mexico city looking for spirulina, during a filming of a brand film
A render animation of a can of Liina spirulina drink submerged in a splash of blue liquid against a light blue background. Animation created in Blender software for a startup drink company.

BRAND FILM

Aerial view of a water treatment plant with multiple large, elongated rectangular basins filled with water, connected by pathways and pipelines.
Multiple hot air balloons floating above the ancient Mayan ruins of Chichen Itza during sunrise, with mountains in the background.
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we believe the most powerful stories are the ones that move people.

From global food journeys to advocacy features, our films bring cultural heritage, resilience, and purpose to life.

Whether for a nonprofit, a mission-driven founder, or a brand with a story to tell, we create cinematic content that connects audiences to causes and inspires lasting impact.

BAM Snacks (Mumbai, India → New York City)

CLIENT: BAM SNACKS

Founder Roxanne Irani created BAM Snacks by rediscovering her roots in India and the ancient Ayurvedic superfood Black Gram. She hired SMP Media to follow her journey from Mumbai to New York City — a cinematic story that wove together tradition, entrepreneurship, and cultural pride. The film introduced audiences to a modern snack and pasta company grounded in heritage while raising awareness for the values behind BAM: authenticity, health, and sustainability.

Black Gram scattered on a wooden surface filmed for a brand film in India for a snack company.
a group of kids in mumbai jumping into the water of the baganga tanks
“SMP Media captured not just my company, but the soul of the story behind it.”
— Roxanne Irani, BAM Snacks
Profile of a young woman with long auburn hair, smiling slightly, standing on the banks of Brooklyn waterfront with blurred New York city buildings in the background during sunset.
People participating in a festival with colorful powder and a large statue of Lord Ganesha in the background. During the Ganpati festival in Mumbai during a brand film we travelled internationally to

Castle Hill Cider 

Set on a historic property in Keswick, Virginia, Castle Hill Cider blends heritage, craft, and modern innovation. SMP Media was invited to create a cinematic film showcasing how their cider is made — from orchard to glass. Expert cidermaker Don Whittaker guided us through each step of the process, giving audiences an inside look at the craftsmanship and care that define Castle Hill. With sweeping shots of the landscape, detailed process footage, and intimate storytelling, the film captured both the beauty of the site and the artistry behind every pour. The result was a piece that honored Castle Hill’s legacy while elevating their brand through stunning visuals

the cidermaker of castle hill cider sits for an interview about his cider making process
Close-up of a man with glasses and a beard, wearing a watch and a blue glove, looking into a microscope.
Sunrise over a rural landscape with trees, a white fence, and a white house in the distance, with sunlight streaming through the mist and casting long shadows.
Person inspecting a green and red apple outdoors, holding it in one hand and using a tool in the other.

Beacon Story: Michael Stone

CLIENT: FOUNDATION FIGHTING BLINDNESS

As part of our long-term Beacon Story series with the Foundation Fighting Blindness, we profiled Michael Stone — an athlete who refused to let vision loss define his limits. After being diagnosed as legally blind, Michael found freedom and independence through running, completing more than 220 races since 2000. His story illustrates how physical activity can overcome self-imposed boundaries and societal expectations. Filmed in a personal, documentary style, the piece highlights both his athletic determination and his advocacy for others facing sight loss.

A person wearing a black cap and a blue shirt with a vest that says 'BLIND' on it, looking downward.
A man in cycling attire, wearing a yellow cap, is riding a stationary bike indoors. A yellow ladder is next to him, positioned on a porch or deck area with a wooden ceiling and walls.
A man kneeling and holding a service dog in a scenic outdoor setting with grassy hills in the background, the man wears a shirt with 'BLIND' on it, and the dog wears a harness labeled 'Guide Dog'.
A man with short brown hair and fair skin, wearing a black zip-up jacket, is sitting indoors with a staircase in the background.

Wilson Football +Inked Magazine

In collaboration with Inked Magazine and Wilson Football, SMP Media traveled to Ada, Ohio — the town where every single NFL football is handcrafted. We documented the meticulous process of producing game balls, blending craftsmanship with tradition. To push the story further, we captured a unique collaboration in which an artist tattooed footballs for Marshawn Lynch, merging sports heritage with modern artistry. This was one of many projects we’ve produced for Inked Magazine, each campaign combining cultural storytelling with cinematic production to elevate brand narratives.

A person sewing or repairing an NFL football filmed in Ada, Ohio for Wilson football, focusing on the sewing machine needle and the person's fingers with a bandaged thumb.
A woman named Donna working at a Wilson warehouse or factory, wearing a blue uniform with her name tag, surrounded by storage bins and industrial equipment.
NFL running back Marshawn Lynch sitting indoors with a brick wall in the background, holding a football
a lady assembling a wilson football in the wilson factory during the filming of a brand film commercial

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Let’s craft films that inspire empathy, mobilize supporters,

and amplify your cause.

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