SMP Media’s Origin Story: Where Our Vision Began

SMP Media began in New York City in 2015, founded by filmmaker Peter Roessler, whose deep love for music and visual storytelling shaped the company’s earliest work. What started as gritty, music-driven passion projects quickly grew into lifestyle campaigns, branded content, and eventually, healthcare storytelling that demanded sensitivity, clarity, and trust.

A feature in Rolling Stone and early collaborations with Inked Magazine opened unexpected doors. Soon, SMP Media was creating content for major brands like Wilson Football, Jack Daniels, Chase, TRX, Yamaha, and MTV—each project building momentum, refining our craft, and expanding our reach.

Over time, our work evolved into something bigger:

cinematic films that help organizations communicate, inspire, and make a meaningful impact. We realized that powerful visuals paired with human stories could move audiences in ways traditional marketing couldn’t. That insight became the foundation of our creative approach.

Today, SMP Media partners with healthcare innovators, tech companies, nonprofits, and lifestyle brands across the world—producing films that require equal parts artistry and empathy. From laboratories in Baltimore to vineyards in Virginia, from clinical trial sites in San Diego to bustling cities like Mexico City and Mumbai, we follow the stories that matter. Our team is committed to meeting people where they are, listening deeply, and translating complex ideas into emotion-driven narratives.

At the core of every project is a single belief:

great stories create connection—and connection drives action.

That philosophy guides how we interview patients, collaborate with scientists, highlight founders, and craft visual experiences for brands and communities. It’s what allows our work to feel personal, authentic, and rooted in purpose.

This is where we started. This is what shaped us. And this is why we create the films we do.